The Manipulation of Child Mentality as a Marketing Tool

What are the morals of marketing? Is that even a concept in marketing?

I'm sure that for some companies, the morals of their marketing companies are very close to the company values. Those are the companies I respect. But in a world where sex and violence are increasingly present in advertisements and other media, where should the line be drawn?

The thing is, this type of marketing works. Ask me to talk about a car advert, and I'll tell you about the Twingo Advert, which contains a girl who gets a job as some kind of sexy dancer.Ask me about a shoes and the first thing that comes to mind is the Reebok EasyTone advert with the many female posteriors on display. To be honest, I don't mind this advertising. It's entertaining, appeals to our instinctual desires, and well, it's more interesting than a car driving along exotic roads for sixty seconds...